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Russian propaganda (III)

The basic rule is mystery > revelation. That’s why this site isn’t as popular as it could be—I don’t string you along and tease you, like an astrologer or a priest (“12 esoteric insights to change your life”).

Hence this Russian propaganda video isn’t effective as propaganda—because it’s explicit.

Not in the prudish sense, but because it’s always better to leave everything to the audience’s imagination.

This video shows us everything—right down to the blowjob—but that’s a mistake.

It would be better to show a hotel door as it slowly closes—just to hint at what “goes on” among the children of the Ukrainian elite.

Leave it to the audience to imagine—and the audience has a mind that will run wild.

Child sacrifice? Scatology? Sex with animals?

People love to speculate—and speculate they would, imagining the worst things possible about the Ukrainian elite.

People always imagine the worst, the most horrific, the most fantastic—we fear the unknown, which is chaos, and to speculate about the worst case scenario prepares us for what actually happens.

But the director showed us everything—so we think, “Yes, so what—looks kinda cool, actually”.

The aim is to promote envy—which shows us that Russia is still socialistic, still thinks in terms of “those privileged elites we must get”—but envy isn’t what drives people.

That’s a Nietzschean illusion.

I see people with lives like that all the time—so what, a successful footballer or some kind of celebrity. It doesn’t make me feel envy—that’s how it is, it’s attractive in its way.

As noted, people rebel over minor humiliations—you queue for bread for three hours, put down your ration card, and are told to go back to the start of the queue because the stamp is just outside the box.

These events start revolutions, not envy over what the children of the “elite” supposedly do or don’t do.

People will put up with murder, torture, and conscription—and not rebel.

And that the people who govern you live well is something everyone accepts, and secretly hopes to live one day—to be against it would spoil your chance to be among it, and people love to daydream that they’d be Hollywood movie stars one day too.

No, what man will not stand is the petty insults to his dignity.

So the Russians need to focus on the small insults—the car that is towed away because it was two days over the tax expiry date but you were at the front line and simply couldn’t pay.

That sort of thing infuriates people—not the fact some mayor’s child has access to cocaine and hookers.

Further, the “ordinary slob” in the video is not really ordinary—the Ukrainians you see dragged from their beds to the front on social media videos are underclass anti-social people who cause trouble over everything, including conscription.

These underclass thugs are feminised, you can tell because they film the recruiters “you’re on camera” as if that makes a difference—it’s the idea that social sanction makes a difference, a woman’s idea, an angry “Karen’s” idea, making a fuss at the customer service desk.

It’s not the typical Ukrainian soldier they show—it’s that their propaganda is that all Ukrainians are dragged unwillingly to fight.

Most were not.

So it actually insults its intended audience—really, the audience is not Ukrainians but Russians.

It’s not designed to make Ukrainians surrender but to make Russians hold Ukrainians in contempt—with their decadent elites and soldiers dragged to the front to fight.

So it’s badly thought out, it’s bad propaganda—because the people who made it are too subjective, too caught up in the Russian viewpoint.

Hence they can’t convince anyone.

We live in societies that are flagrant and not mysterious—which is why this propaganda is weak, but it’s very similar to propaganda and films in the West (which shows Russia isn’t so different to the West).

It’s to do with feminisation—and connected to the rise of swearing to express emotion, which it does poorly, because it undercuts genuine emotion due to its exaggeration.


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